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E83W Magazine advertisements - Page 3.

A further selection of classic Ford pickup and van ads

This is the third page of period ads showing the classic 10cwt Ford commercial vehicle, as it was advertised, back in the 1950s. More ads can be found in the lefthand menu.

September 1950 advert
Thames range - dated 1950

This magazine cover portrays little and large Thames trucks in action, heavily airbrushed but great nonetheless. To the left is a Thames ET6, which could either be powered by a diesel engine or else the glorious sounding flathead V8 as fitted to the V8 Pilot saloon. To the right is a steel back pickup truck. This rear body was produced by an outside firm, Anthony Hoists, but was a Ford catalogue item as were some other unusual body styles. Not too many steel backs have survived in the UK, probably 10 or so, but more have survived overseas in more agreeable climates. Canada seems to have a few tucked away, and some have been located in Chile also. New Zealand had their own uniquely styles steel backs, with locally designed and fitted bodies that are different in look to this type shown here. Many steel backs were bought from new by an oil firm in the UK, for on site work, but I've yet to find out much more information about this. If memory serves this metal body was introduced in 1949/50 so perhaps that's why Ford stumped up some cash to run it on the front cover of a nationally recognised commercial vehicle magazine.

December 1939 advert
Fordson Ambulance

The advert shown here dates to the early months of WW2, and shows an early E83W fitted with the Emergency A.R.P. Ambulance body. If anyone has the brochure for this variant I'd welcome either a copy, or a good clear scan of it please. A close look shows the very early, single starting handle hole grille that the very early 10cwts had. The mobile canteens had the same grille also. This one would have been supplied as a chassis/scuttle to the chosen coachbuilder. The text reads: "The spacious, ingeniously designed body of the Emergency ARP Ambulance has a maximum capacity of four stretcher cases or six sitting patients, in addition to driver and attendant. The 10h.p. unit is exceptionally economical on petrol, while Ford suspension and design give the high degree of riding comfort and manoeuvrability essential for Ambulance work. The fully panelled interior allows of a thoroughly hygienic cleansing.". Price finished in grey primer was 220, the red cross on the side would be 5 extra. A closeup of the van artwork is shown below..

December 1939 advert closeup

September 1950 advert
Australian Ford 10-10 advert

This is the 2nd ad I've got featured on this site for the E83W, when it was marketed in Australia as the Ten-Ten, ie 10hp, 10cwt. van. This very fragile advert was clipped from a 1950s newspaper, as opposed to a magazine, so its all the more surprising that its survived given the low-grade paper it was printed on. The 10-10 always took on a dumpier shape when artistically portrayed in Oz literature, as here. This advert looks like it was in a local newspaper, and run by Shilton's Garage, Kyneton. Are there any more interesting E83W ads out there?
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